3/3/2024 0 Comments Franklin gothic font boldProbably it was the bold weight of the letterform which prompted the designation. If anyone can be blamed for perpetrating a minor hoax upon generations of American printers, it is perhaps the corporate body of the Boston Type and Stereotype Foundry, which issued-in 1837-a new series of types without serifs, under the name of Gothic. It is misnamed on two counts, having no historical relationship to Benjamin Franklin, and not being a gothic-at least in the traditional understanding of the term. ![]() When the late Steve Watts was manager of the type foundry at ATF, he was fond of saying that while “types come and go, Franklin Gothic goes on forever”-which was just another way of reminding printers that the type was a perennial best seller.įranklin Gothic, over the past 60 years, has been one of the best-known representatives of a style of type notable for its multiplicity of forms.
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